Consumers accessing the product's web portal always encountered an old, outdated UI. To improve the experience and apply design heuristics, I created a new journey, bringing clarity to information, reducing user decision-making time, and a modern UI.

I helped develop the user data update for all client investors, which was a mandatory update. My work also included ensuring its responsive functionality.

I developed a customer retention simulator for the call center team. This tool allows them to simulate retention scenarios and guide customers who wish to terminate their contracts. Previously, this entire process was managed in an Excel spreadsheet; it has now been migrated to a complete system. This new system ensures consistent simulations, and the history and tracking of these processes have gained significant visibility, not just for platform users but for the entire company.

My goal for this project was to create an enterprise landing page that highlighted product benefits and detailed the types of reports users would access upon registration.