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This platform serves users who need to bring visibility to urgent donation campaigns to save a loved one, as well as those looking to donate for the first time who need detailed information about the process. This is how Doe+ was born. This platform will address the pain points and needs of users that we mapped. 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To provide some context, below are the three most critical points in the country regarding blood donations: Blood banks frequently experience low stock due to a lack of donors. In Brazil, only 1.8% of the population donates blood annually, according to data from Fundação Pró-Sangue, the largest blood center in Latin America. The WHO (World Health Organization) recommends that 3.5% to 5% of the population donate. 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